Pharmaceutical
Rx, OTC, generics. PAAB-compliant branded/unbranded separation and Canadian DTC constraints.
Pharmaceutical SEO in Montréal,
built for the Canadian framework.
SEO Pharma Montréal is a SEO/GEO consulting service dedicated to the Canadian pharmaceutical industry, led by Soulimane Farah. Specialization: PAAB and Health Canada compliance, YMYL E-E-A-T content, and visibility in AI answer engines (ChatGPT, Perplexity, Google AI Overviews).
Most agencies apply US rules — HIPAA, FDA — that have no standing in Canada. Here, your SEO is built from the ground up within the PAAB and Health Canada framework, by someone who spent 10 years inside the pharma industry — from marketing at Roche to quality assurance at Pharmascience and Galderma.
The regulatory trap
PAAB is not FDA. Most agencies miss it.
A Canadian pharma site optimized using US rules creates both a regulatory violation and a Google YMYL penalty risk at once. Here is what changes at the border.
| Element | 🇺🇸 US framework (FDA / HIPAA) | 🇨🇦 Canadian framework (PAAB / Health Canada) |
|---|---|---|
| Direct-to-consumer ads (Rx) | Allowed | Banned |
| Keyword-rich product pages | Possible | Intentionally sparse |
| Review model | Post-market | Pre-approval (HCP) |
| Where SEO traffic flows | Product pages | Unbranded educational content |
→ Further reading: the practical PAAB compliance guide and E-E-A-T for pharma websites.
Specialized consultant vs generalist agency
What you won't get from a standard SEO agency
| Criterion | Generalist agency | SEO Pharma Montréal |
|---|---|---|
| PAAB knowledge | Superficial or none | Practical, field experience |
| Industry experience | Occasional client | Pharma insider (Roche, Pharmascience, Galderma) |
| Bilingual regulatory FR/EN | Variable | Mastered in both languages |
| AI visibility / GEO | Rarely offered | Built into every deliverable |
| Point of contact | Account manager + junior | The senior consultant, directly |
Sectors covered
Expertise in regulated sectors
Biotechnology
Clinical or commercial-stage companies, CROs, CDMOs. Topical authority over a technical vocabulary.
Medical devices
Class I, II, III under SOR/98-282. Commercial vs regulatory content distinction.
Natural health products
NPN, Health Canada-authorized claims, NHP database.
Transparent pricing
Pharma SEO/GEO Pricing — Flexible, No Long-Term Contract
No hidden long-term contracts. Monthly billing, cancel anytime. All prices in CAD, taxes not included.
Health SEO Audit
The ideal starting point to understand the state of your visibility and get a concrete roadmap.
997 $
one-time
- Full technical audit (150+ points)
- YMYL content analysis
- Local GEO profile audit
- Competitive analysis (3 competitors)
- Prioritized report with action plan
- Presentation call (60 min)
Most popular
Monthly SEO
Ongoing support for lasting results. Ideal for growing pharma SMEs.
1,497 $
/month
- Everything in the audit
- Monthly technical optimization
- 2 YMYL content articles/month
- Google Business Profile management
- Weekly position tracking
- Real-time dashboard
- Detailed monthly report
Premium Support
Full SEO strategy with complete management of your health digital presence.
2,997 $
/month
- Everything in Monthly SEO
- 4 articles + 1 service page/month
- Health link building strategy
- Complete site optimization
- Active competitive monitoring
- Priority support 48h
- Unlimited consultant access
All plans include an onboarding call. Need a custom offer? Contact me.
Book a call
Schedule your free consultation
Pick a time directly in my calendar. A 30-minute call, no commitment, to discuss your SEO/GEO project.
FAQ
Frequently asked questions
Why a pharmaceutical SEO consultant instead of a generalist agency?
A generalist agency knows SEO but not the Canadian pharmaceutical regulatory framework. It risks optimizing Rx product pages (a PAAB violation) or applying US rules (HIPAA, FDA) that do not apply in Canada. A specialized consultant masters PAAB, Health Canada, the ban on direct-to-consumer (DTC) advertising, and the E-E-A-T requirements of YMYL content.
What is the difference between PAAB (Canada) and FDA/HIPAA (United States) for SEO?
In Canada, direct-to-consumer advertising of prescription drugs is banned and advertising to healthcare professionals is pre-approved by PAAB. In the US, DTC is legal and the FDA acts post-market. An SEO strategy designed for the US market (HIPAA, FDA) creates regulatory violations if applied as-is in Canada.
How much does a pharmaceutical SEO audit cost?
The SEO + GEO compliance audit starts at CA$750: technical audit, content audit, PAAB regulatory audit and AI visibility audit, with a score out of 100 and a prioritized action plan, delivered within 10 business days.
Do you work in both French and English?
Yes. All reports, strategies and content are produced in both French and English, with an understanding of the regulatory nuances in each language — essential for the bilingual Canadian pharmaceutical market.
Do you also optimize visibility in ChatGPT and Perplexity (GEO)?
Yes. GEO (Generative Engine Optimization) is built into every engagement: question/answer content structure, FAQ JSON-LD schemas, structured data and extractable passages to be cited in the generative AI answers used by healthcare professionals.
Free first consultation
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- 24h guaranteed response (business hours)
- Complimentary preliminary analysis (value $250)
- No contractual commitment from the start
- Total confidentiality of your data
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