Dominate Google
in pharma SEO
in Montréal

The health sector is classified as YMYL (Your Money Your Life) by Google, which means much stricter evaluation rules than for a standard e-commerce site. A specialized consultant understands Health Canada constraints, medical vocabulary, pharmaceutical advertising legal limits, and expected E-E-A-T signals. A general agency may create inappropriate content that harms your rankings.

SEO is a medium-term investment. Initial technical improvements are visible within weeks, but significant organic results (position growth, traffic increase) are generally seen between 3 and 6 months. Each case is unique depending on competition, current site state and allocated budget.

YMYL (Your Money Your Life) refers to pages whose content can affect users' health, financial security or well-being. Google applies particularly rigorous evaluation criteria to these. Any pharmaceutical, natural health, or medical device website is concerned. Poorly structured content or content lacking demonstrated expertise can be penalized even if technically correct.

Yes. No long-term contracts are imposed. Monthly plans work on a 30-day notice basis. My goal is for you to stay because results speak for themselves, not because a contract forces you to.

GEO is the optimization of a company's presence in generative AI responses — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini. Unlike traditional SEO that targets clickable links in Google, GEO aims to be cited or recommended directly in a language model's response. In a Canadian pharma context, this requires factual structured content, self-sufficient passages, a llms.txt file, and compliance with PAAB and Health Canada frameworks.

Health Canada regulates the claims you can publish on your website — for drugs, natural health products (NHPs), and medical devices. Publishing an unauthorized therapeutic claim in a meta tag or blog article constitutes a regulatory violation. Paradoxically, Health Canada compliance is also a powerful E-E-A-T trust signal in Google's eyes: a site that cites its NPN numbers, GMP certifications, and applicable regulatory frameworks positions itself as a reliable source.

A generalist SEO consultant masters search engine techniques but is unaware of health sector regulatory constraints. They may produce content that violates PAAB rules or Health Canada-approved claims, exposing your company to legal risks. A pharma SEO consultant simultaneously understands Google's algorithms, Canadian regulatory frameworks (PAAB, NHPR, MDR, Bill C-17), medical vocabulary, and YMYL E-E-A-T standards. For a pharma SME, this dual mandate is non-negotiable.

PAAB (Pharmaceutical Advertising Advisory Board) is the Canadian self-regulatory body governing prescription drug advertising directed at healthcare professionals. Its code applies to digital content, including websites and blogs. A web content strategy for a pharma company must respect these boundaries: only promote approved indications, avoid unvalidated direct comparisons, and respect testimonial rules. The good news: PAAB-compliant content is naturally aligned with Google's E-E-A-T criteria.

To be cited by LLMs (ChatGPT, Perplexity, Claude), your content must meet several criteria: an identified author with verifiable credentials, self-sufficient passages that directly answer a question, factual data with sources (NPN numbers, regulatory references), a structure with definitions, lists and tables, and a llms.txt file guiding models to your key content. Language models apply their own YMYL filter: they prefer to cite sources that comply with regulatory frameworks like Health Canada or PAAB.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's qualitative evaluation framework. For YMYL content like health, Google's human evaluators (Quality Raters) apply particularly rigorous standards: the author must have verifiable qualifications, content must be sourced, and the site must demonstrate trustworthiness through clear legal notices, a privacy policy, and appropriate medical disclaimers. Anonymous or unsourced health content will be systematically devalued, regardless of its technical quality.