Invisible when a customer asks an AI for advice
Ask ChatGPT which Canadian supplement or health product to buy — generic brands come up, rarely yours. Your customers increasingly hand that decision to AI, and AI doesn't see you.
Found on Google.
Health Canada–compliant.
Cited by ChatGPT.
Soulimane Farah is a SEO/GEO consultant specialized in the Canadian pharmaceutical sector. Based in Montréal, he helps pharma SMEs, NHP and medical device manufacturers improve their visibility on Google and generative AI platforms (ChatGPT, Perplexity, Claude, Gemini).
I help regulated health brands — pharma, natural health products, medical devices — get found on Google and cited by AI (ChatGPT, Perplexity, Claude). 10 years in the industry, from marketing to quality assurance: I know your Health Canada / PAAB constraints from the inside.
Soulimane Farah
Pharma SEO/GEO Consultant · Montréal
150+ audit points verified
24h guaranteed response
No commitment
E-E-A-T · YMYL · Santé Canada
Conforme aux standards Google Santé
A challenge you know well
Why your health website stagnates — and how to fix it
Whether you sell natural health products, medical devices or drugs, three obstacles come up again and again when Google and AI decide who to trust.
45% of NHP sales run through e-commerce — and your organic traffic has plateaued
Every day you're invisible on the buying searches in your category, a sale goes to a better-ranked competitor. SEO isn't a marketing cost — it's your most profitable acquisition channel.
Your biggest asset — your compliance — is invisible
NPN, GMP, scientific evidence: you have them. But unless they're structured (schema, product pages, named authors), neither Google nor AI reads them as a trust signal. Your regulatory credibility stays locked away.
My services
An SEO strategy built for the health sector
Each service is designed around the regulatory constraints and quality requirements specific to the Canadian pharmaceutical market.
Pharma SEO/GEO Audit
Full visibility analysis on Google and LLMs, Health Canada compliance, prioritized roadmap delivered in 7 days.
- Google Search Console + LLMs analysis
- Health Canada compliance audit
- 3 direct competitor benchmark
- Visibility in ChatGPT, Perplexity, Claude
- Prioritized roadmap (7 days)
- Presentation call included (60 min)
YMYL Content Strategy
Health Canada and Google E-E-A-T compliant content for pharma SMEs, NHPs and medical devices.
- Health topic cluster strategy
- Health Canada & E-E-A-T compliant writing
- NHP, medical device, Rx product pages
- Medical semantic optimization
- Conversion-focused internal linking
- Monthly position tracking
LLM Visibility (GEO/LLMO)
Optimization for ChatGPT, Perplexity, Claude, Gemini. Extractable structure, FAQ schema, named entities.
- ChatGPT, Perplexity, Claude, Gemini optimization
- Extractable content structure
- FAQ schema markup (JSON-LD)
- Extractable passages & named entities
- Brand mentions & LLM authority signals
- Monthly LLM visibility report
Why it matters
Medical SEO: a discipline of its own
Industry figures that explain why a specialized YMYL strategy makes all the difference.
150+
points checked in every technical SEO audit
45%
of natural health product sales run through e-commerce — a channel driven by SEO
3–6
months to significant, lasting organic results
24h
guaranteed response time for every client request
How it works
My Pharma SEO/GEO Process: Audit, Strategy, Results
No unnecessary jargon. A structured, transparent process designed for pharma marketing teams with limited time.
Full SEO Audit
In-depth analysis of your site: technical, content, authority, link profile and local positioning. You receive a prioritized report with a clear action plan.
Audit report + roadmap
Custom Strategy
Building an SEO/GEO strategy tailored to your therapeutic niche, your growth objectives and the regulatory constraints of your sector in Québec.
Content plan + target architecture
Implementation & Monitoring
Rigorous execution, position and traffic tracking, transparent monthly reports. You have access to your real-time dashboard at any time.
Live dashboard + monthly report
Why trust me
A rare expertise: pharma field + digital
I am one of the only SEO consultants in Québec combining a decade in the pharmaceutical industry — from marketing to quality assurance — with full command of SEO and AI visibility.
Experience gained at
Roche Pharmascience Oral Science10 years at Roche Pharmaceuticals
Pharmaceutical marketing expert. I know your launch cycles, PAAB constraints and industry language from the inside.
AEC Pharmaceutical Quality Assurance
Graduate of Collège Gérald-Godin in Pharmaceutical Quality Assurance — the only program of its kind in Québec.
Google Analytics 4 & AI-driven SEO Certified
Proficient in advanced analytics tools and the latest AI-oriented SEO techniques.
Bilingual FR/EN — Canadian market
SEO strategies adapted to both Canadian linguistic markets. Optimized fr-CA and en-CA content.
150+ verified audit points
Every engagement follows a rigorous methodology covering technical SEO, YMYL content, GEO and Health Canada compliance.
Results delivered in 7 days
Full audit with a prioritized roadmap delivered in one week. No vague promises — concrete actions.
Frequently asked questions
FAQ — Pharma SEO, YMYL and LLM Visibility
New to SEO or do you have questions specific to the pharma sector? Here are honest answers.
Why a pharma SEO specialist rather than a general agency?
The health sector is classified as YMYL (Your Money Your Life) by Google, which means much stricter evaluation rules than for a standard e-commerce site. A specialized consultant understands Health Canada constraints, medical vocabulary, pharmaceutical advertising legal limits, and expected E-E-A-T signals. A general agency may create inappropriate content that harms your rankings.
How long before we can expect results?
SEO is a medium-term investment. Initial technical improvements are visible within weeks, but significant organic results (position growth, traffic increase) are generally seen between 3 and 6 months. Each case is unique depending on competition, current site state and allocated budget.
What is YMYL content and how does it affect me?
YMYL (Your Money Your Life) refers to pages whose content can affect users' health, financial security or well-being. Google applies particularly rigorous evaluation criteria to these. Any pharmaceutical, natural health, or medical device website is concerned. Poorly structured content or content lacking demonstrated expertise can be penalized even if technically correct.
Can I cancel my monthly plan at any time?
Yes. No long-term contracts are imposed. Monthly plans work on a 30-day notice basis. My goal is for you to stay because results speak for themselves, not because a contract forces you to.
What is GEO (Generative Engine Optimization)?
GEO is the optimization of a company's presence in generative AI responses — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini. Unlike traditional SEO that targets clickable links in Google, GEO aims to be cited or recommended directly in a language model's response. In a Canadian pharma context, this requires factual structured content, self-sufficient passages, and compliance with PAAB and Health Canada frameworks.
How does Health Canada regulation affect my website's SEO?
Health Canada regulates the claims you can publish on your website — for drugs, natural health products (NHPs), and medical devices. Publishing an unauthorized therapeutic claim in a meta tag or blog article constitutes a regulatory violation. Paradoxically, Health Canada compliance is also a powerful E-E-A-T trust signal in Google's eyes: a site that cites its NPN numbers, GMP certifications, and applicable regulatory frameworks positions itself as a reliable source.
What is the difference between a generalist SEO consultant and a pharma SEO specialist?
A generalist SEO consultant masters search engine techniques but is unaware of health sector regulatory constraints. They may produce content that violates PAAB rules or Health Canada-approved claims, exposing your company to legal risks. A pharma SEO consultant simultaneously understands Google's algorithms, Canadian regulatory frameworks (PAAB, NHPR, MDR, Bill C-17), medical vocabulary, and YMYL E-E-A-T standards. For a pharma SME, this dual mandate is non-negotiable.
What is PAAB and how does it impact my web content strategy?
PAAB (Pharmaceutical Advertising Advisory Board) is the Canadian self-regulatory body governing prescription drug advertising directed at healthcare professionals. Its code applies to digital content, including websites and blogs. A web content strategy for a pharma company must respect these boundaries: only promote approved indications, avoid unvalidated direct comparisons, and respect testimonial rules. The good news: PAAB-compliant content is naturally aligned with Google's E-E-A-T criteria.
How can a pharma company appear in ChatGPT or Perplexity responses?
To be cited by LLMs (ChatGPT, Perplexity, Claude), your content must meet several criteria: an identified author with verifiable credentials, self-sufficient passages that directly answer a question, factual data with sources (NPN numbers, regulatory references), a structure with definitions, lists and tables. Language models apply their own YMYL filter: they prefer to cite sources that comply with regulatory frameworks like Health Canada or PAAB.
Why is E-E-A-T stricter for health websites?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's qualitative evaluation framework. For YMYL content like health, Google's human evaluators (Quality Raters) apply particularly rigorous standards: the author must have verifiable qualifications, content must be sourced, and the site must demonstrate trustworthiness through clear legal notices, a privacy policy, and appropriate medical disclaimers. Anonymous or unsourced health content will be systematically devalued, regardless of its technical quality.
About
The only SEO/GEO consultant in Montréal who knows your SOPs
Roche Pharmaceuticals — 10 years in marketing and sales. Then pharmaceutical quality assurance (GMP, NHP, medical devices) at Pharmascience and Oral Science. Bilingual FR/EN.
AEC Pharmaceutical Quality Assurance — Collège Gérald-Godin Certified Quality Auditor Certified AI-driven SEO Certified Google Analytics 4
What this means for you:
- An SEO strategy that performs on Google
- Content compliant with Health Canada requirements
- Visibility in LLMs (ChatGPT, Claude, Perplexity)
- Zero learning curve about your sector — at your expense
10 yrs
Roche · Pharmascience · Oral Science
AEC AQ
Pharmaceutical Quality Assurance
GA4 + AI
Certified Google Analytics & AI SEO
FR / EN
Bilingual · Montréal, QC
"While your competitors are explaining what an NHP is to their SEO agency, I'm already working on your strategy."
Pharma SEO resources
Latest articles
Strategies, insights and practical guides for the Canadian pharmaceutical sector.
PAAB vs FDA: What Changes for Your Pharma SEO in Canada
Operating on both sides of the border? The concrete differences between PAAB (Canada) and FDA (USA) that reshape your pharmaceutical SEO strategy.
Jun 26, 2026 · 11 min read Read article
NHP Claims in Canada: What You Can (and Can't) Say
What claims can you make for a natural health product in Canada? How the NPN and Terms of Market Authorization shape your copy — and your SEO.
Jun 25, 2026 · 10 min read Read article
PAAB Review: Is Approval Mandatory? Process and Timelines
Is PAAB approval mandatory? How long does it take, what gets reviewed, and how to structure content so the PAAB never becomes a bottleneck.
Jun 25, 2026 · 8 min read Read article
Transparent pricing
Pharma SEO/GEO Pricing — Flexible, No Long-Term Contract
No hidden long-term contracts. Monthly billing, cancel anytime. All prices in CAD, taxes not included.
Not ready for the full audit? Start with the Flash Diagnostic — $297
Your Google + AI visibility on one page: 3 prioritized opportunities, 1 immediate action. Amount credited toward the full audit.
Health SEO Audit
The ideal starting point to understand the state of your visibility and get a concrete roadmap.
997 $
one-time
- Full technical audit (150+ points)
- YMYL content analysis
- Local GEO profile audit
- Competitive analysis (3 competitors)
- Prioritized report with action plan
- Presentation call (60 min)
Most popular
Monthly SEO
Ongoing support for lasting results. Ideal for growing pharma SMEs.
1,497 $
/month
- Everything in the audit
- Monthly technical optimization
- 2 YMYL content articles/month
- Google Business Profile management
- Weekly position tracking
- Real-time dashboard
- Detailed monthly report
Premium Support
Full SEO strategy with complete management of your health digital presence.
2,997 $
/month
- Everything in Monthly SEO
- 4 articles + 1 service page/month
- Health link building strategy
- Complete site optimization
- Active competitive monitoring
- Priority support 48h
- Unlimited consultant access
All plans include an onboarding call. Need a custom offer? Contact me.
Book a call
Schedule your free consultation
Pick a time directly in my calendar. A 30-minute call, no commitment, to discuss your SEO/GEO project.
Free first consultation
Ready to dominate Google in your health sector?
Share your situation in 2 minutes. I'll get back to you with a preliminary analysis and concrete recommendations — no commitment.
- 24h guaranteed response (business hours)
- Complimentary preliminary analysis (value $250)
- No contractual commitment from the start
- Total confidentiality of your data
Get my free preliminary analysis
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